Professional Diploma in Digital Marketing, Social Media & Influencing

This Diploma in Digital Marketing covers the following topics:

1. Principals of Digital Marketing & Social Media

Get a high-level overview and understanding of the different forms of Digital Platforms available. Find out why setting goals and objectives are an important part of your Digital Strategy. Develop the skills necessary to find out who your audience are and then break them down in to segments.

2. Website Management & Optimisation

Develop the skills necessary to maintain a website through a Content Management System (WordPress) such as uploading images and editing text. You will also learn how optimise your website to increase a user’s time on site and what the best practices are when it comes to website design.

3. Search Engine Optimisation

Learn the process of improving the quality and quantity of traffic to your website from search engines. SEO targets unpaid traffic rather than paid traffic. The goal being to reach the top half of page one on Google organically through your keywords.

4. Content Marketing

Understand the different formats of materials used in today’s digital world and develop the skills necessary to create engaging content that will bring high performing results. We look at Images, Videos, Bloggs, eBooks, Whitepapers, Webinars, Podcasts and many more.

5. Direct Marketing

Find out best practices when it comes to Email, SMS, Push Notes and In App Messaging. Develop a structured plan when it comes to your direct marketing strategy, which will align with your target audience. These campaigns will bring effective results through continuous optimisation and personalisation.

6. Social Media Marketing

Learn best practices when it comes to developing your strategy for the top social media platforms. Develop the skills to create highly targeted paid campaigns that will deliver the best results and get the most from your budget. We will explore Facebook, Twitter, Instagram, LinkedIn, and Tik Tok and see how these platforms can become our marketing tools.

7. Social Media Influencing

This module will focus on effective strategies to help you propel yourself as a social media influencer. We will discover the right influencer niche for you, choose the right platforms that will work best to support your brand, and how best to keep your audience engaged. You will learn productive digital practices to help grow your following and become a successful social media influencer.

8. Paid Marketing

Explore Google Ads and the most effective way to create campaigns for your business. We will also learn how to create display and video ad campaigns, which will run on the YouTube Platform.

9. ChatGPT

In this module you will learn how to use ChatGPT to improve customer engagement, simplify complex information and how to automate repetitive tasks. We will look at the process of Information Retrieval, Search Vs. Conversational Search, Conversational Agent and Chatbots and how to generate outlines and titles for your content. With ChatGPT, create effective content ideas for social media, videos, and other marketing materials.

10. Customer Acquisition & Strategic Digital Marketing Plan

Finally we will look at the customers purchasing journey and develop the skills needed to create more leads from our existing traffic, generate more sales and in turn gain new customers. Understand how to put all the practices together to create an optional performing digital marketing strategy for your business.

Course content is subject to review after each intake and may be updated in line with industry standards.

Our Diploma in Digital Marketing is awarded in the following way:

Attendance And Assessment:

A ‘Pass’ grade on both the written assignment (Project) as well as in-class participation is required to achieve the Diploma in Digital Marketing.
A ‘Fail’ grade will result in a Certificate of Attendance for the course but without the Diploma being awarded.

Written Assessment:

Students will be assessed through a written project to be submitted within one month of cessation of lectures. This written assignment will be 3,000 words. Submitted essays will be graded with accompanying feedback.

The Diploma in Digital Marketing will empower you to think not just tactically but also strategically. You will be capable of creating productive digital and social media strategies and maximising your ROI from each of your market segments.

Our modules are designed for real world application by industry leaders with practical experience. The Social Media platforms covered are Facebook, LinkedIn, Twitter, Instagram, TikTok and YouTube. We will also cover ChatGPT and its influence on Digital Marketing.

A strong focus is placed on creating engaging content that will resonate with your target audience and learning which platforms are best to utilise. Real-life situations and stories will be shared as a learning tool for you to gain the maximum benefit. In time, you will know how to commit resources only to platforms that work well for your business and where you can achieve the best results.

The material taught as part of this Diploma in Digital Marketing will also include this topic ‘how to become a popular influencer on social media’.

This Diploma in Digital Marketing is perfect for:

• ​Sole Traders who require help to drive business growth
• Small to medium enterprises seeking to enhance a digital & social media presence
• People who are or wish to be actively involved in the development and implementation of ​an organisation’s digital & social media strategy
• Current marketers who want to refresh their digital marketing competencies
• ​Influencers who want to perfect their social media and digital marketing skills
• ​Sales professionals who want to better understand the pre-sales, lead generation and awareness campaigns that digital marketing drives

Upon completion of this Diploma in Digital Marketing you will be able to:

• Segment audiences effectively to create targeted digital marketing campaign
• Develop tailored marketing strategies aligned with specific campaign goals
• Identify and apply the most effective digital tactics for different objectives
• Learn best practices for leading social media platforms
• Create and manage effective paid advertising campaigns
• Maximise organic reach by understanding and leveraging platform algorithms
• Build results-driven digital marketing strategies that increase revenue and market share

A City College Dublin’s Professional Diploma Course is a focused, practical programme designed and delivered by an industry practitioner, that consolidates, upskills or reskills learners in a professional area. They are stand-alone qualifications that indicate that you have been trained in a particular area or specific subject matter.

City College Dublin  Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects. They are widely accepted by employers and many students are sponsored to study here by their organisation.

In addition to our scheduled Professional Diploma courses, City Colleges Dublin can provide bespoke training over 3 – 4 days, please contact [email protected] for further details.