Digital Marketing (Level 8)

Duration 12 weeks Full-time x 2.5 hours per week

Stage 2

NFQ Level Level 8

ECTS Credit 5

The Digital Marketing module explores the evolving landscape of marketing in the digital age, equipping students with the tools and strategies needed to effectively reach and engage consumers online. Key topics include search engine optimization (SEO), social media marketing, content marketing, email marketing, and data analytics. Students learn how to create and implement comprehensive digital marketing campaigns, analyse consumer behaviour through digital platforms, and measure campaign effectiveness using key performance indicators.

Through hands-on projects and case studies, this module prepares students to navigate the complexities of digital marketing, develop innovative strategies, and leverage technology to drive business growth in a competitive marketplace.

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Indicative Syllabus

Introduction to Digital Marketing

Understand the terminology used in digital used by organisations in digital marketing. Recognise the benefits of digital marketing and how it complements traditional marketing.

Module Details

Minimum Intended Learning Outcomes (MIMLOS)

On completion of this module learners will have been enabled to:

Evaluate the digital marketing environment;
Outline how digital marketing compliments traditional marketing;
Investigate and comment on the tools and platforms used for effective digital marketing;
Demonstrate a knowledge of web analytics including Search Engine Optimisation;
Recognise how customer relations can be managed using social media;
Assess, plan and implement a digital marketing campaign.

Assessments / Exams

MIMLOs
Assessment
Percentage

This module will be assessed via 100% Continuous Assessment.

Reassessment Opportunity

Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board Meeting and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.

Digital Marketing (Level 8)

Expert Faculty

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Flexible Learning Options

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Get in touch

If you have any questions specific to this course, you can speak directly with one of our course lecturers. Please get in touch, we’re happy to help!