Principles of Entrepreneurship (Level 8)
The Principles of Entrepreneurship module introduces students to the foundational concepts and practices of starting and managing a new venture. Key topics include opportunity recognition, business planning, market research, financing strategies, and innovation. Students explore the entrepreneurial mindset, learn how to develop viable business models, and understand the challenges and risks associated with entrepreneurship.
Through hands-on projects, case studies, and interaction with entrepreneurs, this module fosters creativity and critical thinking, equipping students with the skills and confidence to launch their own businesses or contribute to entrepreneurial initiatives within established organisations.
Indicative Syllabus
Creativity and the Business Idea
- The creative process and idea generation techniques
- Discovering and creating business opportunities
- Protecting intellectual property
- Assessing business ideas
Types of Business Organisations
- Sole trader
- Partnership
- Company
- Co-operative Society
The Business Plan
- Structure of a Business Plan
- Industry and Competitor Analysis
- Strategic Analysis
- Marketing Plan
- Financial Plan
Entrepreneurial Skills and Competencies
- The Entrepreneurial Mindset
- The entrepreneur as leader
- Team effectiveness
- Conflict management
- Pitching a business idea
Business Model Canvas
- Concept of the Business Model Canvas
- Business Model Canvas Templates
- Infrastructure, Offerings, Customers, Finances, Revenue Streams
- Uses of the model in various settings
Module Details
Principles of Entrepreneurship (Level 8)
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If you have any questions specific to this course, you can speak directly with one of our course lecturers. Please get in touch, we’re happy to help!