Strategic Management (Level 8)

Duration 12 weeks Full-time x 5 hours per week

Stage Award

NFQ Level Level 8

ECTS Credit 10

The Strategic Management module provides students with a comprehensive understanding of the formulation, implementation, and evaluation of business strategies to achieve competitive advantage. Key topics include strategic analysis, competitive positioning, resource allocation, and strategic decision-making processes. Students learn to assess external and internal environments, apply strategic frameworks, and develop actionable plans that align with organizational goals.

Through case studies and simulations, this module emphasizes critical thinking and analytical skills, preparing students to tackle complex business challenges and make informed strategic choices in dynamic market conditions. By the end of the course, students will be equipped to contribute to strategic planning and execution in various organisational contexts.

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Indicative Syllabus

Introduction

Introduction to Strategic Management;
Levels of strategy;
Strategic Positioning;
Issues and challenges facing strategic management;
Competitive Advantage

Environmental Analysis

Macroenvironmental analysis: PESTEL;
Micro Environmental Analysis: 5 Forces/BLC/BCG
Dynamics of Industry Structure

Competitive Strategies for given Industry/Organisation Situations

Five generic competitive strategies and their role in creating a competitive advantage;
Strategies for competing in emerging/maturing/fragmented markets.

Strategies for ICT

Technology and business benefits;
Strategic ICT and Business Strategy link with strategy;
E Business and the value chain;
E Business and competitive advantage.

Organisational Resources and Capabilities

Identifying organisational resources/capabilities;
SWOT Analysis
The Value Chain
Building core competencies and competitive capabilities.

Strategies for Competing in Foreign Markets

Why companies decide to enter foreign markets;
The Diamond Framework
Options for entering and competing in foreign markets;
Strategic Considerations

Maintaining Competitiveness/Alternative Strategies

Strategies for competing in various industry/organizational specific situations:
- Stg Alliances/Partnerships;
- Mergers/Acquisitions;
- Vertical/Horizontal Integration;
- Related and Unrelated Diversification.

Module Details

Minimum Intended Learning Outcomes (MIMLOS)

On completion of this module, the learner will be able to:

Analyse the functions and tasks of strategic management;
Apply tools and techniques of business environmental analysis used in strategy formulation;
Evaluate alternative methods of entering foreign markets and make recommendations based on given business situations;
Appraise alternative strategies for competing in specific industry/organisational situations;
Evaluate organisational resources and capabilities and how they support organisational competitive advantage;
Assess the use of Information Communications Technologies in various business situations.

Assessments / Exams

MIMLOs
Assessment
Percentage

This module will be assessed via 100% Continuous Assessment.

Reassessment Opportunity

Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board Meeting and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.

Strategic Management (Level 8)

Expert Faculty

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Flexible Learning Options

Study your way, on your time

Career Focused Programmes

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Student Support Services

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Get in touch

If you have any questions specific to this course, you can speak directly with one of our course lecturers. Please get in touch, we’re happy to help!